Tips for producing creative at the speed of social
Faster video production for social campaigns
Video is expected to account for three-quarters of all mobile traffic by 2020. But, creating powerful, effective
video requires a significant amount of collaboration. Unfortunately, the creative collaboration often gets undermined
at every turn. Email chains muddle feedback to creatives. Executives can’t see previews on their smartphones. Nobody
knows which version is the final one, much less whether it’s approved. In this playbook, we discuss the most common
collaboration killers and ways to streamline the collaboration process, keeping creative work on schedule.
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HOW TO CREATE VIDEO AT THE SPEED OF SOCIAL:
6 WAYS TO GET VIDEO PRODUCED FASTER
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As you’ll read in our ebook, better, faster, and easier creative reviews can happen through tools like
Hightail. Get a peek into how features like contextual feedback, hi-res previews, visual versions and approval
routing - all in one place - in
this product demo