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Top Stories

  • Adweek

    At SOMO, we use creative collaboration service Hightail, which allows clients to stream and preview our latest cut online and leave time-stamped comments on precise locations in the video. This helped cut turnaround times by 20 percent and keep our clients fully engaged with every video we produce.

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  • CMS Wire

    “Marketers and their creative teams have unique needs for their creative process that cannot be met by basic, generic project management tools. Using these tools to simply update status is a waste of their time. Creative teams need a solution that helps them collaborate to create breakthrough content,” said Deborah Holstein, VP of Marketing at Hightail.

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  • Martech

    “Original high-quality content fuels growth,” says Hightail CEO, Ranjith Kumaran. “Marketing teams are challenged to meet increased demand and produce more original content that is personalized, relevant, meets brand guidelines and of the highest quality, and most need to do it with the same resources. This problem is growing more urgent and the best teams are looking for innovative ways to collaborate — from conception to completion — in order to meet this growing demand.”

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Recent News

  • Proto

    Hightail makes it so simple to share a design and keep everyone on the team up to date on feedback and newest versions. This really takes them from a simple file sharing site to an essential tool for designers.

  • DMNews

    A top challenge is coordination and communication/collaboration across teams—especially given that more than 50 percent rely on agencies and external freelancers for key skills.

  • Adweek/Social Times

    Content marketers are struggling to keep up with the demands of their jobs. They must consistently produce the breakthrough creative that powers their existing and new content programs. The survey results reveal that a majority of marketers still struggle with the creative development process and it is hurting their programs’ results.

  • Adweek (customer byline)

    Hightail...allows clients to stream and preview our latest cut online and leave time-stamped comments on precise locations in the video. This helped cut turnaround times by 20 percent and keep our clients fully engaged with every video we produce.