GigaOM Pro and YouSendIt Survey Reveals Overwhelming Majority of Business Managers Have Used a Personal Application or Service for Business Content Collaboration Without IT's Approval

CAMPBELL, Calif. - January 25, 2012 - YouSendIt, Inc., the leader in business content collaboration services, today announced that results from a survey by GigaOM Pro revealed a majority of business managers are using a product or service for content collaboration at work that IT did not know about or sanction. Nearly two-thirds (63 percent) of business managers report doing so. In addition, 50 percent of survey respondents said they do this monthly or even more often. The most common reason given for routing around the prescribed way of doing things was the usability of these new collaboration tools.

"There are many reasons why managers are choosing to bring their own tools to the workplace: Legacy systems do not meet current collaboration needs, traditional budgets are set many cycles in advance and therefore can't accommodate new tools, and the depreciation of existing systems is still on the books, to name a few," said Thomas Vander Wal, Analyst, GigaOM Pro.

Email Focus

Although younger managers are more familiar with a broader variety of document-sharing tools, an overwhelming majority, 97 percent, of 20-to-40-year-olds said email is how their teams share business content with one another. In addition to being the top sharing tool inside the organization, email is also the top tool for working with those outside an organization. Ninety-two percent of respondents said they used it for just such a purpose, largely because of ease of use and to collaborate with vendors, partners and customers.

"The survey results demonstrate that email is still where collaboration and sharing really start," said Brian Curry, chief product officer, YouSendIt. "Email is the common business tool for business-to-business collaboration that requires no learning and is truly ubiquitous – across desktops, mobile devices and the Web. It is even accessible through smart TVs. The results underscore that collaboration tools need to align closely with email in order to gain significant adoption in the enterprise."

Collaboration Challenges

Additional findings demonstrated that while adequate collaboration tools are essential for productivity, 52 percent of respondents cited that their current collaboration approach had a negative impact on their business. Respondents reported that productivity (30 percent), ability to generate revenue (19 percent) and time to market (18 percent) suffered as a result.

Access to documents also proved to be critical to respondents' business workflows. At least once a week, 56 percent of business managers surveyed found themselves lacking access to a document they needed for their jobs. Fifty-two percent of those surveyed reported that this lack of access had a negative impact on their business. The impact varied, as 51 percent said a project suffered a slower time to market, 23 percent said lack of access jeopardized a client relationship, 15 percent lost a prospect, 15 percent lost credibility in the organization and 14 percent lost a customer.

Survey Methodology

GigaOM Pro surveyed 306 U.S. business executives with the title of "manager" or higher at medium-sized and large companies. Respondents represent a cross section of functional responsibilities including operations, sales and marketing, manufacturing, customer service, finance and IT. Research Now executed the survey on behalf of GigaOM Pro. The survey was conducted in November 2011.

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Media Contact:
Katie O'Leary
Hightail
katie.oleary@hightail.com