YouSendIt ‘Dials In’ Radio Campaign

More Than Half a Million Dollar National Campaign Shares the Power of Business Content Collaboration

September 26, 2011 — Campbell, Calif., – YouSendIt, Inc., a leader in business content collaboration services, today announced it is launching its first national radio campaign designed to reach professionals who listen to a wide range of radio programs while they commute. Five of the country's most popular radio personalities will share their experiences using YouSendIt and recommend it to their listeners. The campaign will run for 12 weeks, from today through the end of the year.

The radio personalities participating in the YouSendIt campaign include:

"YouSendIt is well known for its file transfer service, but today we offer much more," said Sandra Vaughan, chief marketing officer of YouSendIt. "By leveraging a proven medium such as radio, we are able to introduce our business content collaboration services and mobile application to a broader audience. Listeners will enjoy hearing how these radio personalities are using our new services."

All of the hosts deal with the challenges of sending large files via email and signing contracts that they then have to fax to a recipient. With YouSendIt, they can share folders; email large files such as presentations, audio and video clips and photos; send multiple files in one email; sign documents electronically; and store an unlimited number of files online. The radio personalities will share their experiences with listeners and offer an exclusive promotion.

YouSendIt’s business content collaboration services are widely used by professionals, with more than 20 million registered users worldwide. This radio campaign is a new marketing approach for the company, allowing it to drive further demand for its services.

The campaign is being spearheaded by Endorsement Radio Specialists Newmark Advertising.

About Hightail

Hightail (formerly YouSendIt) helps more than 45 million professionals around the world securely share and control files from anywhere.

Media Contact:
Katie O'Leary